
You’ll remember last month I recklessly decided to trade my old iPhone for some cake. Thinking that the $99 cost of the old 3G model was the retail cost and not realising it was the subsidized cost as part of a contract I assumed that my 18 month old 2G model would be worth peanuts and not worth eBaying I set up an auction blog on Tumblr and took bids via Twitter. The only condition was the bids had to be in cake.
Of course I soon realised that my old iPhone was in essence an iPod touch once you take the SIM card out and they retail for £165 meaning I might be about to buy the most expensive cake ever. But after a sorely tempting offer from Kate, the mighty cake master Ben swooped in and wiped out all other bidders with this:
Phew!
After I confirmed with him that the cakes would be of a sufficient size (we agreed a mass equivalent to 12 inches in diameter and a good 2 inches tall with appropriate decoration (icing, cream, etc)) I declared him to be the winner. And then forgot to announce it.
But yesterday I braved the O2 store and got me an iPhone 3GS which, amongst other things, means I need my cake now. In the pub after the Social Media Surgery Ben and I finalised the terms and the exchange will take place in Digbeth, probably in my office at Fazeley Studios unless someone has a better idea, on July 31st at 6pm. The next 11 cakes will be delivered on or around the 1st of each month and, yes, I will blog them.

Just a gentle reminder about cake blogging. It is an extremely important subject.