Hanging on the coat tales of the Digital Britain report launch last week was Birmingham City Council’s announcement that Birmingham is to have a “Digital District” covering Digbeth, Eastside and Aston Science Park. Since Eastside is really just Digbeth and Aston Science Park is pretty well established this boils down to Digbeth going Digital.
However, I’ve seen nary a peep from the city’s marketing department about this. Well, to be honest I haven’t looked, but why should ignorance get in the way of taking the piss? So I had a think. Digbeth. Digital. They both start with Dig. Hmm.
5 minutes later I had this which I present as an open pitch to the city for their consideration:
Beat that, Marketing Birmingham!
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