WTF is an ARG? – It looks like Alternative Reality Games are going to be big in Birmingham this year. Here's a handy primer. See also Wikipedia's entry.
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In June 2000 I started blogging at peteashton.com and 10 years later in June 2010 I decided to stop. Blogging here, that is. I started a clean slate over on I Am Pete Ashton and maintain all manner of other web presences which are all listed here along with my contact details.
You probably came here via a Google search or from following a link on some old blog post somewhere. I hope what you find is useful in some way, though do check the publication date - it might be rather old now.
Thanks for your eyeballs.
Pete Ashton
So, does Second Life come into this. If so…. *yawn*
I don’t think so. Unless you were to control your avatar by feeding GPS co-ordinates from your phone. As I understand it ARGs use the physical world and map the game over that using technology. Sort of like a treasure hunt only moreso.
Have a look at http://www.mscapers.com/ which is a slightly more mainstream-ish look at the principles behind ARGs. Possibly. This is all kinda new to me!