Web 2.0 is set for spending boom, aparently

BBC News: Web 2.0 is set for spending boom. “Web 2.0 is set to be embraced by Enterprise 2.0 as businesses prepare to spend nearly $5 billion by 2013 on social networking tools.” I’m not being too cynical (this, after all, is my business now!) but I really can’t see the substance in this. Isn’t this just saying they’ll be investing in “the Internet”? And at the end of the day it’s not money that’ll help here but voice, attitude and culture. Change them and you’ll embrace Web 2.0, however you define that term.