Serendipity Marketing?

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Tuesday night in Austin and, thanks to our new best friend Joan, we bump into a member of the band My First Earthquake from San Francisco. The fact that we’re from Birmingham, UK comes up and is met with the following bit of news.

They got new fans, like proper new fans, off the back of our earthquake last month as thousands of people entered their band name into Google.

You can’t plan this stuff, you can’t schedule it into your strategy or whathaveyou, but when it happens it’s quite fantastic.

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2 Responses to Serendipity Marketing?

  1. Nick Booth says:

    I love this story and that photo.

  2. Pete Ashton says:

    For the record, I didn’t take the photo!