Comments on: Objects in Social Spaces http://peteashton.com/2008/03/objects_in_social_spaces/ June 2000 to June 2010 Wed, 02 Jun 2010 21:48:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Si http://peteashton.com/2008/03/objects_in_social_spaces/comment-page-1/#comment-48143 Si Thu, 20 Mar 2008 10:18:43 +0000 http://peteashton.com/2008/03/objects_in_social_spaces/#comment-48143 Seems to me people will talk about products and services wherever they hang out, online or off. Where you want to raise your brand awareness determines where you creatively pitch your 'object'. If you want to raise awareness with bloggers then bloggers' parties seem a safe bet. Seems to me people will talk about products and services wherever they hang out, online or off.

Where you want to raise your brand awareness determines where you creatively pitch your ‘object’.

If you want to raise awareness with bloggers then bloggers’ parties seem a safe bet.

]]> By: Gordon http://peteashton.com/2008/03/objects_in_social_spaces/comment-page-1/#comment-48126 Gordon Thu, 20 Mar 2008 08:29:06 +0000 http://peteashton.com/2008/03/objects_in_social_spaces/#comment-48126 Hmmm sending product to 'places' is marketing/advertising. Dress it up how you want, the bottom line is 'get the message out'. Yes there are additional benefits, and the approach is crucial but it is, and will remain, marketing. Putting a 'surprising thing' in the way of people is different I'll grant you but surely that's more art and challenging people to think differently. Which you could also do, subtly, as... marketing?? My muse is musing, I think I get what you mean but not sure if we are over-thinking something... Hmmm sending product to ‘places’ is marketing/advertising. Dress it up how you want, the bottom line is ‘get the message out’. Yes there are additional benefits, and the approach is crucial but it is, and will remain, marketing.

Putting a ‘surprising thing’ in the way of people is different I’ll grant you but surely that’s more art and challenging people to think differently.

Which you could also do, subtly, as… marketing??

My muse is musing, I think I get what you mean but not sure if we are over-thinking something…

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