Comments on: More Bloggers Raising Money http://peteashton.com/2008/03/more_bloggers_raising_money/ June 2000 to June 2010 Wed, 02 Jun 2010 21:48:55 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dave C http://peteashton.com/2008/03/more_bloggers_raising_money/comment-page-1/#comment-49092 Dave C Sun, 23 Mar 2008 10:55:02 +0000 http://peteashton.com/2008/03/more_bloggers_raising_money/#comment-49092 It seems that a lot of people are looking at the Internet as a money making machine. Not only are three major UK ISP's now 'in bed' with Phorm (formally 121media, a notorious spyware/adware distributor) but also the Guardian and MySpace have signed up with Phorm. When your revenue stream is based on delivering an audience for the advertisers (provided by the helpful folks at Phorm) then you may be increasingly tempted to tow the line set by Phorm. Adbusters recently lost their case demanding the right to buy TV advertising slots. If Phorm is allowed to spread then independant voices online may well be squeezed out in the same way they have been expunged from the mainstream media (TV, Radio, Newspapers). Phorm hardware and software, coded in Russia, installed in your ISP, will profile your online data stream and send that data to be held on Phorm servers in China. Web users will be profiled and targeted by adverts in ways that has not been possible before. If mainstream online media providers (like the Guardian) are in bed with Phorm, and increasing numbers of Bloggers chose to 'take the Kings shilling' and blog-for-cash then maybe the future for internet users is a little less bright. It seems that a lot of people are looking at the Internet as a money making machine. Not only are three major UK ISP’s now ‘in bed’ with Phorm (formally 121media, a notorious spyware/adware distributor) but also the Guardian and MySpace have signed up with Phorm.

When your revenue stream is based on delivering an audience for the advertisers (provided by the helpful folks at Phorm) then you may be increasingly tempted to tow the line set by Phorm.

Adbusters recently lost their case demanding the right to buy TV advertising slots. If Phorm is allowed to spread then independant voices online may well be squeezed out in the same way they have been expunged from the mainstream media (TV, Radio, Newspapers).

Phorm hardware and software, coded in Russia, installed in your ISP, will profile your online data stream and send that data to be held on Phorm servers in China. Web users will be profiled and targeted by adverts in ways that has not been possible before.

If mainstream online media providers (like the Guardian) are in bed with Phorm, and increasing numbers of Bloggers chose to ‘take the Kings shilling’ and blog-for-cash then maybe the future for internet users is a little less bright.

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