Last.fm’s new full track streaming

Last.fm’s new full track streaming thing is very interesting, especially as it comes with a subscription service giving artists a revenue stream. I’m rather disapointed to see there’s no embedding though. Sure, this would complicate the licensing a bit (going from personal use to some kind of broadcast) but allowing people (perhaps if they pay a bit more) to use music on their blogs, etc would bring audio up to speed with video and photos, not to mention helping musicians publicize themselves virally. mp3 blogging without the hosting?