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This is the personal blog and main internet hub-thing for Pete Ashton. What you'll find here is a seemingly random collection of stuff I want to talk about and share. If you want to know where I'm coming from you'd do worse that check the about page.
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November 27, 2007
Web 2.Oaf: someone who has got the consultants in, hoovered up everything they said, lapped up the expensive research & swigged down kool-aid to the point where they’ve managed to spill it all over their presentations, board reports, conversations and pants, as well as using the information and resources and buzzwords they have amassed like a big blunt stick to beat everyone into agreement with, but still doesn’t really, fundamentally get it, and manages to make rather poor decisions about their digital business in spite of all the time, money and conferences. A good example of a little knowledge – or rather, of a little knowledge combined with no analysis and interpretation and nouse – being a dangerous thing.
Quoted in full because it’s too good not to. Thanks Meg!
