November 18, 2007

A Post-PC Society? Nice blog post about how Japan is becoming the first PC-everywhere society. This excerpt is what really excited me.

There exists online an informal combination of consumer report, coffee clutch, malfunction repository, and comparison shopping tool for every product or service we hope to sell, and now this mechanism is available to people pretty much anywhere, anytime.

So who needs brands when you have ubiquitous information?

Branding was always shorthand that existed to fill the information gap inherent in a marketplace where customers were separated by time, space, and experience from sellers, and from one another.

In the PC-everywhere society, that gap no longer exists.

That’s pretty much how I’m thinking about “branding” Birmingham. While the big messages given out are pretty dumb anyway they’re going to fade into irrelevance as the conversation online gets bigger. What’s Birmingham? Check the blogs and forums. That’s Birmingham. via, ooh, I forget which is really annoying as I’m sure they had something interesting to ad.

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