I mean, Ewwww!
Is this really the best British design can come up with?
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In June 2000 I started blogging at peteashton.com and 10 years later in June 2010 I decided to stop. Blogging here, that is. I started a clean slate over on I Am Pete Ashton and maintain all manner of other web presences which are all listed here along with my contact details.
You probably came here via a Google search or from following a link on some old blog post somewhere. I hope what you find is useful in some way, though do check the publication date - it might be rather old now.
Thanks for your eyeballs.
Pete Ashton
What? Who? How…?
Even allowing for the kind of creativity-destroying committee process this is likely to have gone through it is still utterly astonishingly, unforgivably, mind meltingly bad.
And have you watched the video? It’s considerably worse.
Described by members of the public as looking like “a childish mess” and “a broken swastika” apparently.
Well, are we surprised? It’s clearly not the best that British design can conjur up, just what some visually illiterate decision-maker sketched in PowerPoint for the brief. A truly awful and ultimately obfuscating image. Good design should be transparent – not something that pains the viewer to decipher. How many people will see the 2012 part in all of this?
An entire planet watching. A nation with a reputation for great design. AAAAAAAAAAAAAAAAArgh
It is the best they could design after drinking £400,000 worth of alcopops :)
“How many people will see the 2012 part in all of this?”
I didn’t, until you pointed it out.
Since it’s all about winning medals, I think they should use Can I Plz Has Dis Shiny Device
I probably shouldn’t say this, but there’s a growing consensus on the “Lisa Simpson giving head” interpretation…
I don’t see it, I don’t see it, I… oh… now I see nothing else.
God, it’s just beyond hideous. When I first saw it, I thought someone had dropped something.
It’s like one of the puzzles off the Krypton Factor.
Yet more scorn has been thrown onto the design. They’ve had to pull certain versions of it from the official website due to around 20 people with epilepsy complaining that looking at it had induced a fit. I kid ye not – see here:
http://news.bbc.co.uk/1/hi/england/london/6724245.stm
Right now I am in Africa (Congo) where this design could also be considered appropriate. . . to the Congo. A sort of Kwanza celebration, perhaps. But as the logo for London 2012 it stinks (I did see the numerics, but only because I couldn’t think what else the shapes could possibly stand for).
Ken (above) hits the nail on the head. Obviously a PowerPoint product. UGH!
As to the Lisa Simpson analog – yes, it’s there all right! Perhaps if we talk more about that than simple bad design the committee that approved it will dis-approve it?