Harnessing the swarm
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I linked to The Metasciences yesterday because I like their music - kinda quirky anti-folk which reminds me of Jeffrey Lewis’ solo work and the stuff my mate Steve Ball has been recording in our living room (more on this later…) - but how they bubbled up into my consciousness is, I think, interesting.
Warren Ellis runs a podcast called The Apparat Programme comprised of mp3s sent to him by unsigned bands which he edits (with no speech) into a half hour show. Feedback implied that a lot of people though the Metasciences were the standout act so he gave them a plug which I took him up on.
This is interesting because of the combination of randomness and curatorship along with Warren’s uncanny feel for how the internet works. On the one side you’ve got this chaotic mass of music out there with no easy way to navigate through it without some serious commitment and on the other side you’ve got people who recommend stuff based on their own point of view and singular experience. Neither of these are optimal, the former being too wide and the latter being far to subjective. To put it another way, if you’re listening to music chosen by Joe Muso as part of the Joe Muso experience then that’s great, but if you don’t really care for Joe or 90% of the music he recommends then you need to do some filtering, and if you can’t be bothered then you’re going to miss out on that 10%.
What we have here is a middle ground. Unless I’m horribly mistaken, Warren isn’t wholeheartedly recommending all the music in the Apparat Programme, merely filtering out the dross and leaving in stuff that has a certain spark. A kind of “not shit” criteria if you like, acting as a primary filter which will lead to other things. He then notices chatter about one of the bands (which he might not even have paid too much attention to when putting the show together) and gives them a blog entry with all the weight of his endorsement that implies, allowing those who can’t be bothered with the podcast itself (I’ve got about five of them sitting there unlistened at the moment) to cut right to the good stuff.
Certainly, this kind of swarming recommendation is nothing new - the del.icio.us popular aggregator works along these lines - but it’s the human hand involved that interests me. Maybe it’s nothing special and goes on all the time, but there’s something about Warren throwing a load of music at his readers and getting them to sort through it swarm-style that appeals.
I’m now wondering if something like this for Birmingham unsigned bands would work, but in the meantime go to The Metasciences MySpace page, scroll down a bit, and download their album. It’s very good.


This is the personal blog and main internet hub-thing for Pete Ashton. What you'll find here is a seemingly random collection of stuff I want to talk about and share.
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