One of the most potent criticisms of ‘conceptual art’ is that you have to read the short essay stuck next to the piece in order to understand it. I remember a good cartoon in something like Private Eye or the New Yorker showing three paintings. The first is a detailed traditional landscape with a tiny card. In the middle is a somewhat abstract piece with a few paragraphs next to it. The final piece is a blank canvas accompanied by a block of dense text larger than the work itself.
Ha ha. Stupid conceptual artists. We’re on to you.
Coming, as I do, from a comic strip background visual art tends to be pretty functional to me. It serves to tell a story, to express an idea and most importantly, to move the reader on. The meaning of a comic book panel comes not as you might expect from the dialogue or caption but from the other panels surrounding it. Context and juxtaposition gives sense. Without them you just get a pretty picture.
So when I approach a piece of Art art in a gallery sitting there all alone on the wall with acres of white space surrounding it I’m looking for the context. I expect the piece to work for me, to trigger in my brain some synapses that make it move. I’m not saying I need it to move in a top-left to bottom-right action kind of way, but it has to take me from somewhere to somewhere else. If I don’t get this then I find myself looking at the technique and craftsmanship which a fair amount of contemporary artists lack because that’s not the point. So what is the point? We’re back to the short essays.
I’ve come to the conclusion that these essays aren’t actually a bad thing in themselves. A painted landscape is a functional piece of work. Yes, it can be beautiful and inspiring but it everything you need to understand it is there in the work itself. Trees, hills, a few cows, a delicate sunset - it’s self contained and refers to things easily experienced. Conceptual art, on the other hand, is like the single panel from a comic book separated from it’s neighbours. It needs context, to be juxtaposed against something, be it other works by that artist or the ideas and processes that led to its creation. In other words, it needs that essay.
You could argue that if it cannot stand alone then it it doesn’t deserve to be displayed (and most irksomely sold for vast sums of cash) as a solo item, but I’d argue that it’s not standing alone. It’s part of an intellectual dialogue, feeding from previous works and ideas and informing future ones. The essay serves to point the viewer in the right direction, to give it context and juxtaposition.
Of course it doesn’t help that a lot of conceptual art is devoid of substance and that those cards are mostly self-serving inane twaddle, but the principle is there. To take a current example, critics of evolution decry it for being “just a theory” to which sane people reply that the notion of “theory” in science is a quite different beast from everyday parlance. The God-botherers are looking at it out of context, blinded by their myths, but it doesn’t help that the scientists have written their explanatory cards to preach to the converted. It seems absurd to attack something because you don’t understand where it’s coming from yet even perfectly intelligent people do this all the time with modern art.
Remember, the panels don’t stand alone. You’ve got to read the whole comic.