From a curious site calling itself “Internet Content.net“: Judged by what people are using it for Blogger is a great tool for the self-absorbed narcissist, but that doesn’t make it a business.
This kind of thing really needs to be addressed. The internet is NOT there to make money. When the world caught notice of it the first question was “how can we make money from this?”. Now the big question is “when will we figure out how to make money from this?”
When mobile phones became widespread there was talk of making money from them. WAP was supposed to make people money. It’s bombed. I suspect the G3 mobiles will also bomb (although some other use of the networks might produce interesting developments). People use mobile phones to talk to each other. Normally in close proximity to me on a bad day.
Text messaging is huge. It was created as a novelty feature and has become probably the main function used on many phones. People use it to talk to each other.
The internet, being a mass of web pages and emails, is being used by people who want to talk to each other, either one-to-one or one-to-many. Blogger was started as a cool gimmick for the programmers who wrote it. They decided to give the service away for free and it became so successful they recently had to seriously upgrade their computers. It, and other similar services, have revolutionised non-corporate web sites by giving them the power to keep their content fresh with minimal hassle, allowing more time to communicate with other people.
It also means when I come across something I disagree with I can make a case against it, and I suspect most people reading my rant will pay it more attention that if it was thrust at them by some content provider looking to make a buck. They’ll pay attention because they came to this page to read what I have to say, and then, if they deem it worthy, they’ll have a rant on their own site.
When Yahoo bought egroups this year they moved the advertising embedded in each email from the bottom (where everyone could ignore it - how many low interest Visa cards does a person need anyway?) to the top. A small personal message list I am part of moved away from egroups for that single reason alone. I notice they’ve moved them back now.
You cannot make money on the internet by messing with people’s desire to communicate with each other. If you want to make money then sell them a way of communicating better, be it broadband connections, proper mobile internet (watch those Palm Pilots boom in the next couple of years), fully integrated online services, online micropayment schemes, whatever.
Just get out of the way of people communicating and stop pretending that you can sell stuff here. By all means offer stuff for sale but don’t expect people to buy it.
Amazon say that something like .5% of all visitors to their site actually buy something. I suspect it’s less. Amazon is there to refer to if you want to tell someone about a really good book you’ve been reading. And if they want to buy it then there are facilities there to do so. The money Amazon is burning is mainly going on ridiculous discounts to corner the market (and the costs of processing these non-profit items) and advertising in the real word. The actual upkeep of Amazon is probably only a little more than Blogger and the sales of non-discounted items would probably pay for that. Amazon, for all their faults (don’t mention the Unions), understand that their customer loyalty comes from their position as the internet’s “books in print” database (except for when they get it wrong). Or at least they used to. There’s something of a lastminute.com aura surrounding them right now.
But every day at work I’m presented with an Amazon print out with the question, “do you have this in stock?” and it’s always something I’d never dream of stocking. The most important thing Amazon have done is to open to public’s imagination up to the fact that there are 1.5 million books in print and shops only stock a fraction of them. Sure, Amazon don’t necessarily benefit from people using them as an enquiry point, but the publishers and authors do.
So, how can businesses make money from the internet? By leaving it to us “self-absorbed narcissists” to play with. You can bill us for coming on line and you can make your databases available to us to refer to and then when, in the real world, we want to buy a book or book a holiday or order a new printer, we’ll do so in whatever mode we prefer, probably using the information we found on your sites, assuming we could find it.
No-one listens to hours of recorded mobile phone conversations and concludes that this is a medium devoted to “self-absorbed narcissists” which must be professionalised. We’d rather you phoned our professional girlfriend-agents at 50p per minute and had a nice corporate-style conversation concluding in the purchase of one of our services rather than going “aww, see you soon bunny-poo” in an inane manner to your real girlfriend.
That would be ridiculous (and probably illegal if not correctly licensed). You make money from mobile phones by selling people the hardware and connection time to let them communicate. And then you leave them to it.
Leave the internet alone. Stop moaning about unprofessional sites. Conversations are not professional - that’s why they’re interesting. If you want to make money, invest in coffee. I understand the prices are very low at the moment.
And before this turns into a Cluetrain rant, I’ll direct you there