Brett sent me this but since I don’t know where he got it from (an email probably) I can’t give credit. Worth posting up if only as a warning to budding web enterprenuers. The web is not going to replace the rest of life as we know it, merely compliment it.
They’re calling it shops or “S-Commerce” and it’s being rolled out
in Cities and towns nationwide. “It’s a real revelation,” according to
Malcolm Fosbury, a middleware engineer from Hillingdon. “You just
walk into one of these shops and they have all sorts of things for
sale.” Fosbury was particular impressed by a clothes shop he
discovered while browsing in central London. “Shops seem to be the
ideal medium for transactions of this type. I can actually try out a
jacket and see if it fits me. Then I can visualize the way I would
look if I was wearing the clothing.” This is possible using a high
definition 2D viewing system, or “mirror” as it has become known.
Shops, which are frequently aggregated into shopping portals or "high streets", are becoming increasingly popular with the cash-rich time-poor generation of new consumers. Often located in densely populated areas people can find them extremely convenient.
And Malcolm is not alone in being impressed by shops. “Some days I
just don’t have the time to download huge Flash animations of rotating
trainers and then wait five days for them to be delivered in the hope
that they will actually fit,” says Sandra Bailey, a systems analyst
from Chelsea. “This way I can actually complete the transaction in
real time and walk away with the goods.” Being able see whether or
not shoes and clothing fit has been a real bonus for Bailey, “I used
to spend my evenings boxing up gear to return. Sometimes the clothes
didn’t fit, sometimes they just sent the wrong stuff.”
Shops have a compelling commercial story to tell too, according to
Gartner Group retail analyst Carl Baker. “There are massive
efficiencies in the supply chain. By concentrating distribution to a
series of high volume outlets in urban centres-typically close to
where people live and work-businesses can make dramatic savings in
fulfillment costs. Just compare this with the wasteful practise of
delivering items piecemeal to people’s homes.”
Furthermore, allowing consumers to receive goods when they actually
want them could mean an end to the frustration of returning home to
find a despatch notice telling you that your goods are waiting in a
delivery depot the other side of town.
But it’s not just the convenience and time-saving that appeals to
Fosbury, “Visiting a shop is real relief for me. I mean as it is I
spend all day in front of a f*****g computer.”